The essence of a brand

Hi readers!

Today we want to show you a collection that loyally represents and evokes the values and the heritage of the brand. We are referring to Balenciaga.

Perfection, tailoring, new lines and silhouettes, sophistication, feminity, the concept of modernism, pure talent. All this is what Balenciaga was and all this is what Balenciaga is. Thanks to the work of the genius Nicolas Ghesquiere, who seems to perfectly know the technique, the motion and the personality of the founder, Cristobal Balenciaga.

At present, the brand reflects the best of its history but without forgetting we are in the 21st century. Look at the mix of materials, the shapes, the volumes and the fantastic prints. It´s modern, sophisticated, new.

Obviously, the talent of Ghesquiere is huge. Not only has he got the ability to recall the beginnings of the fashion house without being surpassed by the myth but he is also able to transfer his own identity to the new image. 

Sometimes fashion can be misunderstood if we are not aware of the heritage, the background and the origins of some fashion brands. When garments don´t express anything it´s because what´s behind the greatest brands of fashion is not being understood. This is when the spirit and the essence die.

Next stop Hong Kong. See you all on Monday.